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Smartphone adoption and its influence in the lives of people, continues to grow at an exponential rate. In Saudi Arabia, a staggering 67 percent of the population above 16 years uses a smartphone according to a recent study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. In the competitive world of student recruitment, schools must recognize that today's students are finding-and judging--them on their mobile offerings. Through the app, Laureate college can achieve the following goals: - Increase student engagement - Student performance improvement - Higher retention rates - Students recruitments